Monday, 29 October 2012

‘The Big Fashion’ of QUEENS Magazine

Front cover
Content page
Sa4a Designs get featured
QUEENS Magazine is currently one of the biggest selling fashionista pieces from Ghana to the world. Its appeal to the large market and consistency has seen it thrive and soar.

In its latest edition dubbed the ‘Big Fashion Issue’, QUEENS Magazine features some of Africa’s top designers like Jewel by Lisa (Nigeria), Kinonen NY (New York), Duaba Serwa (Ghana), Liiber London (London), Sa4a Designs (Ghana), B’Exotiq by Bee Arthur (Ghana), and Estella Couture (U.S.A).

It is a splash of colors from beautiful fashion accessories and trends of the moment. A display of exquisite and futuristic clothing designs from the aforementioned designers including fabulous style tips – how to wear what when and where.

Also QUEENS Magazine’s ‘Big Fashion Issue’ has Britain’s top model of color, best model at BEFFTA Awards, Fashion designer, TV host and philanthropist, Ghanaian born Nana Afua Antwi elegantly gracing its cover.

In an exclusive interview with QUEENS Magazine, Nana Afua Antwi reveals what it takes to follow our passions and live our dreams.

Log onto for more.

Sunday, 28 October 2012

SHARON is the new Miss Malaika 2012

It was a long night to call, more also, over three months of 10 ladies coming together to fight for one crown, cash prize and a car. This was the tenth edition of a pageantry which have churned and groomed beauty and elegance over the years.

The night saw performances from Edem, Darey from Nigeria, D-Black and R2Bees, as well as slight tweaks (the slip of a delegate, the thorn skirt of a delegate, etc) on the stage; though they brought glamour and fun to the event. Chris Attoh and Naa Ashorkor were outstanding as they drove the night to grandeur.

After random Qs & As from the man-Kafui Dei, the delegates knew it was crunch time. Nevertheless, after the whole buzz, winners emerged from all segments, thus, Miss Talent went to Sadia, Miss Photogenic went to Frances and Miss Congeniality came in as a tie.

Bridget Sharon Cofie (aka Sharon) emerged as overall winner, while Regina Anne Dei Van-Helvert was the 1st runner up and Sadia Sanusi was the 2nd runner up.
Sharon poses

Blow the trumpet; shout it loud that SHARON is the new Miss Malaika 2012.

Sarkodie to headline “ItsOurTimeGh” campaign in November

Ghana’s fastest rapper and Black Entertainment Television (BET) Best International Act award winner, according to reports, will headline a mega concert next month.

The concert, dubbed It’s Our Time (#ItsOurTimeGh), sources say, will be staged on November 10 at the University of Ghana and will be a prelude to another concert scheduled to come off at the Dome of the Conference Centre on December 25.

The two-time Ghana Music Awards Artiste of the Year winner will perform two exclusive songs from his new album, to be launched at the December 25 concert, at the Legon event.

A top Nigerian musician, according to a source, might join Sarkodie at the November 10 concert.

Widely known for his iconic “You know what time it is” signature, Sarkodie became the first Ghanaian to win BET Award in August this year.

After featuring on this year’s BET Hiphop Awards Cypher and also winning the Best International Act at the Headies Awards in Nigeria, Sarkodie is hoping to bag the Most Gifted West African Video with his Saa Okodie No at 2012 Channel O Awards.

This year's award comes off at Walter Sisulu Square in Kliptown in Soweto, Johannesburg, South Africa on November 17.

Monday, 15 October 2012

Congratulations to Joselyn Dumas on her Maiden Award

JD poses with her RTP awards
TV host cum actress, Joselyn Dumas has finally gotten the acknowledgement she deserved. This is her first notable award since debuting on Ghanaian television.

She outwit her compatriots to win the Best Female Entertainment Show Host of the Year – with The One Show – at the 2012 Globa Radio and TV Personality held last Saturday at the Dome of AICC.

She was up against stiff personalities as Jeremy (4syte TV), Babie (Hot Gossip), Deborah Vanessa (The Late Night Celebrity Show), Amanda Jissih (E-Talk), Jossy (Music Music), and Stacy Amoateng (Music Music).

We wish to congratulate her on such a triumphant moment and wish her all the best. It’s being a long time coming, as she lost out last year.

Thursday, 4 October 2012

Sa4a Designs HEELS Don't Lie...Want It?

Sa4a is a fashion brand created in Ghana. 
To buy anything ranging from Slippers, Sandals, Flats, Heels, Purses, Handbags and many more accessories made with African print, contact her through +233243203935.
Email:, or feel free to walk into the cozy arena at North Kaneshie, Accra, Ghana.

Psquare & Predy X: Will this partnership work out???

Psquare & Predy X
According to sources close to Jude ‘Engees’ Okoye, CEO of Square Records and Northside Entertainment, a deal to sign Ghanian prodigy, Predy X is to be finalized in the “coming days”.

Bayo Adetu, publicist for Square Records, which features the talented music duo P-Square, is reported to have told a Nigerian magazine, Entertainment Today that their pursuit of Predy X was due to his versatile music talent.

Asked how they discovered Predy X, the Square label publicist was reported to have said that “a top producer” mentioned him in a discussion; therefore the management of the label assessed him and decided to give him a chance.

Wednesday, 3 October 2012

When BEAUTIFUL GHANA engaged Sa4a Designs to talk

Abena Sarfo Amoako Gyimah, CEO of Sa4a Designs

With the fast growing pace in the fashion world, it will be very wrong for anyone to imagine that Africa as a continent isn’t stamping its feet in the top class brands that are being churned out on daily basis. Africa has come of age and most especially, Ghana is the home of pure artistry and creativity when fashion is mention on the global market now. With the rapid growing system in the Ghanaian fashion world, one just needs to stand out tall, unique and be noticed. One needs to also distinguish himself or herself from the crowd and carve a niche with a unique clientele to match.

Abena Safoa Amoako Gyimah is young, beautiful and Ghanaian. She has carved a niche for herself and with her entry into the fashion world; nothing rings louder than the brand name Sa4a Designs. Her designs glow in the dark and her ability to bring together imagination, creativity and appreciation out of patchwork ideas will see her reign for a long time. Already she walked away with the ‘Chivas Luxury Man Design’ of the Year at the just concluded Glitz Africa Fashion Week 2012, a feat well deserved.

Sa4a Designs uses the patchwork technique in a unique way, taking the print-on-print trend and putting it all in one place as a covering. Their range consists of shoes, sandals and bags and especially the sweet clutches. Her intentions whatsoever to introduce the satchel and weekend bags with a touch of afro twist has stood her vintage.

I caught up with the damsel whose collections brings back to mind the Tory Burch Robinsons and Mulberry’s Piccadilly leather bag all made in Ghana for the world, to talk on her patchworks which have now become the people’s delight. Enjoy:

You talk about your ‘humble’ beginning, tell us how Sa4a Designs started I started in September 2009 with just Ghc 10 which gave birth to just 2 slippers out of it. My beginning was just out of the zeal and passion to make myself and my country proud. I went to an event and saw a very good friend of mine wearing a slipper and I said to myself, ‘this is beautiful’, and then something crossed my mind that I could make something similar. But I wanted to stand out and not be like everyone doing the same stuff. I have always carried the passion of ‘Africa’ in my heart, so I decided that if I was going to do anything, then it must have a 100% flare of ‘African’ in it. So I decided to do slippers in African fabrics and that’s how it all started. I then started creating designs and patterns. I developed bows and corsages and bean mixing and matching African patterns to create beautiful designs.

‘Crafted by hands, fired by imagination’ is your stand out motto, why this? It describes what Sa4a Designs is all about. I asked myself how my designs came about and it’s purely through divine imaginations, and when it flows, I just create them.

You recently won the ‘Chivas Luxury Man Design’ of the Year @ the GAFW 2012, tell us about the feelings I was really happy because I wasn’t expecting any award that night. I was just at the event to showcase my new collections, then have fun and go home. To God be the glory for the award because it has been a summation of being crowned for the whole sleepless nights and hard work. It’s pleasing to be recognized though I am positive that this is the first of many awards to be won across the world.

What’s that ‘thing’ that wakes up the passion in you to use Ankara clothes especially? African fabrics are unique and exciting and no one will doubt that. They are colorful, they are fun and there is so much you can do with them. I believe it is one thing that all African designers can use to differentiate themselves in the international fashion industry.

Your brand is gaining appraisal every passing day, how have you been able to maintain the trend thus far The key is to excite my customers every day. They are my numero uno fan, so I always create new designs and enlivening products. My ambition is to develop a strong brand that my customers can identify with. I have tried my best to make sure that I keep that little box of listening to my customers in my heart, so it is basically a strong base of communication that keeps us all growing.

Let’s talk about some of the runways you have showcased your works I have done a few runway shows. The ones that quickly come to mind are the Glitz Africa Fashion Week, Arise Fashion Week in Lagos, Nigeria, the Afro Rock Fashion Show, Fashion Night Out Ghana, amongst others.

You have different collections, but why are ‘Ama K.’ and ‘Maa Rose’, so unique? They are because these people – Ama K. Abebrese and Maa Rose, have been very passionate to me as a person. They are very strong personalities. Ama K. Abebrese is an award winning Ghanaian actress who has inspired me tremendously. She was the first person to use my bag. The bag was inspired by her exciting personality and it continues to influence a lot of Sa4a Designs. Maa Rose is another unique personality who has inspired and encouraged me a lot, most importantly, she has challenged me to be more creative and never lie on my present state. She is the mother of Menaye Donkor. Sa4a Deigns is made for everyone and inspired by strong personalities.

You are one of those clamoring for people to use ‘made in Ghana’ products, what quota have to done to see this spread? I have added my quota to predominately using Ghanaian and African fabrics, products, workmen and designs. I create original Ghanaian designs and sell both to local and international clients. My products are made in Ghana and I’m always very proud to say that.

Competition is healthy, what runs through your veins when you know that there are competitors? I get excited when I see young Ghanaians like myself making Ghana proud. I believe that we are all contributing to the upliftment of putting Ghana high on the world map. I love competition because it brings out the best out of me.

Can we talk about some of your clienteles both in and out of Ghana? My clienteles are vast but the ones I can remember now are iconic Ghanaian women who have encouraged and appreciated my works. I want to also use this medium to say a big ‘thank you’ to all of them, from Edwina Baaba Banda, Ama K. Abebrese, Menaya Donkor, amongst others. However my clientele are all women and men who appreciate beautiful African fashion.

Define a typical Sa4a Design customer A typical Sa4a Design customer will be that person who appreciates creativity and in a nutshell is a conscious effort person who understands the passion that drives the brand.

Editor's Note: Sa4a is a fashion brand created in Ghana. To buy anything ranging from Slippers, Sandals, Flats, Heels, Purses, Handbags and many more accessories made with African print, contact her through +233243203935, by email:, or feel free to walk into the cozy arena at North Kaneshie, Accra, Ghana.

Sonnie Badu rocks Wembley Stadium

Sonnie Badu
Sonnie Badu is known for his trend as the pace setter in African gospel music. This Saturday 29/09/2012 he lived up to his name when he became the first African artist to stage a performance at the Wembley Stadium.

The concert saw thousands of people in attendance, as they came to witness the National day of prayer with many gospel greats such as Tim Hughes, Matt Redman, Noel Robinson and Graham Kendricks.

Sonnie took the crowd by storm when he performed two songs (Yaweh and Ese Oluwa) from his current album ''Colours of Africa''.

Arguably Africa’s best-known worshipper, with hit songs such as “Covenant keeping God” and “Baba,” Sonnie Badu continues to make waves in the international gospel industry.

Having played a massively big role in crossing borders with his music and opening doors for other African gospel artists, minister Badu has truly earned the title ''Trendsettter''. In 2010 he made headlines as the first African artist to perform at the Wembley Arena.

One would have thought he had reached his pinnacle, but in 2011 he did it again and set the media on a frenzy when he wowed the crowd at the Waldorf Astoria in New York.

The gospel sensation who is renowned for his multilingual compilations, seems to be unstoppable and is constantly featuring in the international scene along with well known gospel giants across the world.

Sonnie Badu says he has a lot more in store for his fans, so we can't wait to see what record he is going to break next.

When Sarkodie thrilled Ludacris, heaven applauded

Ludacris & Sarkodie doing their own thing @ the 020 Live Concert in Accra
The night of 29th September, 2012, wasn’t meant to be a contest, but of pure fun, joy and reliving the 020 mood. It was a night where bragging rights in some sort of way was a heartbeat on the minds of the faithful of Sarkodie; so it was just the right time to show what stuff he is made of, once that opportunity popped its head, Obidiponbidi slewed it.

Ludacris had performed most of his hits, and now it was time for him to step aside, then came the song How Low Can You Go, the hit was getting groovy, then our man, Sarkodie hopped out and then ‘murdered’ the song instantly on the remixed version. There wasn’t any disappointment as both super-duper stars performed to the remix of the song.

Sarkodie went brilliant on the beat, Ludacris watched in admiration and nodded in obeisance knowing truly why our man is the fastest living rapper from Ghana. After thrilling Ludacris, it was time to pamper the audience with tunes like Saa Okodie, Life, Hustle (remix), When I Grow Up, Pizza and Burger, Boga, Baby, Give It To Me and You Go Kill Me.

Beatrice 'Bee' Arthur opens up on her passion

'Bee' Arthur
It amazing how in Ghana, perception takes center stage around the lives of personalities, we define them especially by ‘hear says’ and the perceptions the tabloids present to us. Unique, bold, daring and creative best describes, Ghanaian designer Beatrice ‘Bee’ Arthur has curve a niche for herself on the world fashion stage with her daring and haute couture clothes. She is a visionary, who recently having embarked on a solo career with the label B’Exotic changed the face of fashion and with the added advantage of her Ghanaian and Russian roots, showed the world the fashionistas side of Ghana. The 2001 Kora Fashion Awards winner perfectly blends her heritage connection to express her love for fashion. Her expression of love through the unique mixtures of color and choice of exotic materials to create an absolute fabulous blend of fantastic pieces is amazing to behold. I recently spoke to the gorgeous lady whose style is certainly not only unique among her peers but cliquey and as well as distinctively ‘Bee’.

Tell us about your life as a designer and how it started

I was very lucky to have been born into a very ‘liberal’ family and an environment where self-expression was never discouraged; my idiosyncrasies as an adolescent were accepted as ‘normal’. Hence, when I began personalizing my clothes, my mum found that quite amusing and original. It would be fair to say that I became a unique designer at the fragile age of 11, but it wasn't until the mature age of 25 that I decided that, with no formal training in sewing or designing to make a profession out of this innate talent it seemed I possessed. Or maybe, it possessed me.

What’s that ‘thing’ that wakes up the passion whenever you get the urge to design?

The passion to design is like breathing, it’s a permanent state of being. What changes from one design to another is the theme I choose or the muse that inspires me at any particular moment in space. This could be anything: a human, an animal, sculptor, and a piece of cloth I lay my hands on, a trip to a beautiful place, and people on the street. A plant or even a song. Your personal life too plays a role, not to mention mood swings. Everything can serve as fuel for creating Art.

Your brand has gained appraisal all over the world, how have you been able to maintain the brand so far?

If I have gained respect in this fickle world of fashion where new talents emerge constantly with the intent of usurping the “older" generation its must be because I have never imitated anyone, nor did I bend to the whims and caprices of ever-changing tastes of fashionistas. I decided very early in my career to pursue my own vision of fashion, because for me it has been more a passion than a trade. Each outfit I create is a piece of art, a piece of my heart. When I began designing, I decided to make clothes that , whiles reflecting my personality, were stylish, unique, spectacular, daring and with quirky elegance. My garments have signature embroidery and hand painted symbols from different cultures of the world. In my outfits, trendy fashion elements often rub elbows with timeless elements. This is the reason why I am still respected as a designer, 17 years after I started "toying" with fashion and 11 years after I won the KORA Fashion Award in Sun City, South Africa.

You are one of those clamoring for ‘made in Ghana’ products, what is your quota to have this campaign spread?

I am a Ghanaian designer who lives and works in Ghana and employs Ghanaian staff. My clothes reflect my Ghanaian heritage, and even though I use imported fabrics to make my garments, I tend to use locally hand-woven cloth for my home accessories as well as accents on the garments I make. That is my quota to the made in Ghana campaign. I don’t produce any of my garments outside my country.

What runs through your mind when you know there are tough competitors out there competing with you for the same market share?

I believe competitors have been crucial in my carrier, because they play a key role in keeping me alert and on my toes. Competitors serve as a stimulus. I owe competitors a big thank you. It's the talentless imitators I have no respect for. As or the market, you must create unique products that are interesting and hard to imitate. Those who appreciate your style will come to you, even if they buy from others as well. There is room for all of us to co-exist as designers and dressmakers.

Take us through some of the Fashion shows you’ve attended

I have been on some of the notable runways in fashion circles and ones which come to mind include; AfricCollection 2004 and 2010(Cameroun), Malabo Fashion Week 2012 (Eq. Guinea), Dakar Fashion Week 2011(Senegal), Ghana Fashion Weekend 2009, KORA Fashion Awards, 2001 (South Africa) and FESPACO (Burkina Faso).

Define the typical Bee Arthur customer

The typical Bee Arthur customer enjoys being different and attracting attention. He or she is ready to pay good money for a unique garment, made for younger as well as mature people. Some clothes are very Elegant and demure. Others are appropriate for the stage.

Can we talk about your clientele both in and outside of Ghana?

My product is a niche products and its high end. I target people who value me as an artist, and not a mere dressmaker.

John Dumelo Takes Over From Jackie Appiah

John Dumelo & Jackie Appiah @ AY Live show in Nigeria
Face of popular Ghanaian actor and ladies’ man John Dumelo is gradually taking over billboards of Information and Communication Technology giant IPMC throughout the country, NEWS-ONE has gathered.

John seems to have taken over from popular Ghanaian actress Jackie Appiah who has occupied the spot for a very long time.

There is currently no official communiqué to the effect that IPMC has ended its deal with Jackie Appiah. Dumelo’s face on the billboards started popping up in Accra a fortnight ago, a clear indication that the award-winning actor is probably the next face of IPMC.

The huge IMPC billboard in front of the Nima Police Station has been replaced with a new one, with John’s picture featuring prominently on it. Another sizable billboard around Caprice also has John’s picture.

Sources also hinted that they had seen other IPMC billboards with John’s picture elsewhere. John is one of Ghana’s few actors who are in tune with information and communication technology.